Media Audiences


The way the media influences individuals has changed drastically over the many decades within the past century. This is due to technological advancements which make the distribution of news to the masses more easier to conduct, allowing a wider spread of news to be present within minutes to the public.However, this fast transmission of information also causes the possibility of “fake news” or persuasive information that may perhaps be harmful to one’s perception of concepts. This brings us many problems that can cause conflict in society as usually, individuals follow the media outlet which coincides with their beliefs and/or thoughts.This issue has been brought forth recently with Trump’s statement of various media outlets presenting “fake news“.

This concept of “fake news” has brought to my attention the strong impact in which the media does influence individuals with its power. I do believe that the media should, in fact, use its ability to provide unbiased, accurate information with well-supported evidence (quotes of individuals, hyperlinks eg) to back up what is being stated in the arguments/ news presented to the masses rather than provide biased information to bring forth changed perceptions to topics that can be identified as prejudicial. However certain media outlets do release stories that can be classified as bigotry and can affect individuals negatively who do not hold similar beliefs.

Media also has various other effects upon the individual viewing the content produced. One instance of this is individuals who watch a lot of television tend to become overweight and/or unhealthy due to being situated in the same position for larger periods of time. They may also adopt behaviour that is similar to to the content being consumed eg individuals may become aggressive if consuming media that is of aggressive nature. Although I do say this, I do believe that such behaviours are only displayed if the individual inhibited those characteristics, to begin with, and thus the consumption of such content brings that particular behaviour forth.

My final thought towards the topic of media audiences is that we as an audience must research into the content that is distributed, and not believe everything we consume until we ourselves have researched into it. This is critical to developing our own self-awareness and forming well researched cohesive and unbiased arguments. If we do this, we shall be not swayed by as Trump would say, “fake news”.

7 thoughts on “Media Audiences

  1. Hey Kyle,
    Your insight about ‘fake news’ and the impact that is having on media audiences is quite extensive and contains some really great examples. I particularly like the personalisation of the piece; how you give you own opinion and justify this with further information. You should definitely check out media outlets like ‘The Betoota Advocate’ and ‘Breitbart News’ as they are both incredibly interesting ‘fake news’ media outlets – they’d definitely give you some explicit examples of headlines that have been twisted by the media. In saying that, this overview is really interesting and definitely informative about not only ‘fake news’ but also issues associated with it.

    Liked by 1 person

  2. Hey Kyle,

    I found your article very interesting to read. Your statement, “individuals follow the media outlet which coincides with their beliefs and/or thoughts”, is a great example of how media influences have changed overtime. People now have access to narrowed forms of media that speak for certain beliefs and issues, as opposed to in the past when one form of ‘legacy media’ was broadcast to the public. I do think this can be used to influence the public without them necessarily knowing, for example, Trump and the Brexit campaign hiring ‘Cambridge Analytica’ who uses ‘Big Data’ to target individuals based on their data profiles. If you like you can read more about this and its increasing popularity for political groups here:
    I also agree with your statement that individuals only adopt negative behavior seen in the media if they already inhabited these and that the consumption of such media only brings forth these traits rather than ‘creating’ them.
    This was a great blog post!

    Liked by 1 person

  3. Your argument was very elegantly constructed and to the point. The section on the media’s impact I believe is particularly relevant as due to the amount of media the average Australian consumes in a single day. Majority of prime time television is news between 5pm and 7pm and the almost daily release of a new magazine or newspaper makes it much harder to regulate a diverse amount of stories being reported on. Although it should be the media’s responsibility to remain unbiased and unprejudiced, does that make it our responsibility to fact check everything we read and see? I think that’s something not everyone thinks about and you’ve made me consider it a very important part of the way I consume information now. 🙂

    Liked by 1 person

  4. Hello Kyle,
    Well done on your post. Your advocation of the necessity of us as media consumers to always research what we view really stood out as an excellent point, especially during the ‘produser’ and ‘fake news’ era we are in. I agree with your point that aggressive media content does not directly cause aggressive tendencies, it is the individual’s background and social/cultural context. Aggressive media does get blamed a bit too often for violence- especially in children- and the blamers often overlook the real causes of it. Two great examples of this are the James Bulger murder and the Columbine High massacre. Both were cases when media was directly blamed, rather than the perpetrators’ inner workings. Definitely check them out and the backlash violent media received from it if you’re interested. 🙂

    Liked by 1 person

    1. Hi Jimi, I will definitely research into those two provided scenarios. Thank you for your post, it really provides insight into what I have posted. I really enjoy reading people’s perspectives in relation to my writing. Thank you once again.


      Liked by 1 person

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