The way the media influences individuals has changed drastically over the many decades within the past century. This is due to technological advancements which make the distribution of news to the masses more easier to conduct, allowing a wider spread of news to be present within minutes to the public.However, this fast transmission of information also causes the possibility of “fake news” or persuasive information that may perhaps be harmful to one’s perception of concepts. This brings us many problems that can cause conflict in society as usually, individuals follow the media outlet which coincides with their beliefs and/or thoughts.This issue has been brought forth recently with Trump’s statement of various media outlets presenting “fake news“.
This concept of “fake news” has brought to my attention the strong impact in which the media does influence individuals with its power. I do believe that the media should, in fact, use its ability to provide unbiased, accurate information with well-supported evidence (quotes of individuals, hyperlinks eg) to back up what is being stated in the arguments/ news presented to the masses rather than provide biased information to bring forth changed perceptions to topics that can be identified as prejudicial. However certain media outlets do release stories that can be classified as bigotry and can affect individuals negatively who do not hold similar beliefs.
Media also has various other effects upon the individual viewing the content produced. One instance of this is individuals who watch a lot of television tend to become overweight and/or unhealthy due to being situated in the same position for larger periods of time. They may also adopt behaviour that is similar to to the content being consumed eg individuals may become aggressive if consuming media that is of aggressive nature. Although I do say this, I do believe that such behaviours are only displayed if the individual inhibited those characteristics, to begin with, and thus the consumption of such content brings that particular behaviour forth.
My final thought towards the topic of media audiences is that we as an audience must research into the content that is distributed, and not believe everything we consume until we ourselves have researched into it. This is critical to developing our own self-awareness and forming well researched cohesive and unbiased arguments. If we do this, we shall be not swayed by as Trump would say, “fake news”.