When in production of content, first opinions of it are incredibly important. If the viewer does not resonate with your content at a first glance, it is highly likely that they will move on from it. It is the sad truth of many industries.
Consumers only view content that grabs them immediately. When on a front page of a website/ blog, it must immediately draw the viewer in with its professionalism, design and content. If it does not achieve these 3 points, the viewer more than likely will leave.
This can be achieved with good graphics (A good logo, great images and well chosen font eg), a nice layout, content that is interesting and new ( even perhaps a different angle on a popular topic?) and a personality that is likeable.
The use of programs such as Photoshop and Illustrator help in this department but are not essential. Free trials for both can be found on here.
Through these programs, individuals such as Youtubers and bloggers are able to draw their audience in via thumbnail and featured images.
First impressions are everything.
Always make sure that your content is desirable and/or attractive at first glance. Content must be well-researched, have a “voice” and also allow the viewer to feel intrigued enough to research the topic further.
Work hard. Work smart.
A gathering doesn’t come easily but by working hard and consistently, it will come.