A blog is a fantastic way for individuals to express themselves and communicate with others. There are infinite topics a blogger can write about which is why it is so popular. Blogging is popular due to it being easy to get into and also because it allows large amounts of individuals to communicate with one another and share their content and ideas.
However, to get your name out to the wider public and construct a blog that is both different and appealing as well as providing quality content, there are a few tips that you can follow. These tips are:
1)Choose your niche
Writing about many topics on your blog may seem appealing but to draw an audience, the audience must know what they will see every time they go onto your blog. The only way to achieve this is to write about one topic (eg fashion, beauty). On my blog, I mainly write about the media and my various opinions towards topics affecting society.
The easiest way to create an audience for your blog is to choose a niche and stick to it. Writing about many topics just won’t do it, sadly. Your blog would become oversaturated and would fail to do one great job and rather be subject to many mediocre pieces. Try not to do this.
2) Select a blogging platform
Choose the platform in which you will write on. I personally use WordPress as I find it incredibly easy to use and has a large array of plugins and other features to choose from. If you choose WordPress you have to choose between WordPress.com (Easier to use but less control) and WordPress.org (Self-hosted). There are other blogging platforms to choose from such as Blogger and Tumblr as well, which all have their own positives and negatives.
Research the different platforms and select one that best resonates with you. I, however, would recommend WordPress.com for your first blog due to its simplicity and ease of use.
3) Blog Design
A blog requires a design and template that is appealing as well as functional. Look through all the available templates and compare each until you find one that is suitable to your content. Some templates are more suited to journalistic styled blogs while others are more suited to photography blogs. Choose carefully but do not worry, choosing a template at a later date is easy and can be done at any time.
Do not use too many widgets and plugins also as this will make your blog look amateurish and may also increase the loading time of your blog!
I am currently using the “Lovecraft” theme and I find it does a great job for my blog layout.
4) Write quality content
Each post you write, make sure it is of great quality. It is the first impression readers will get when they enter your blog and can either make or break whether you’re successful. Your content must be engaging and provide thoughtful and succinct information that resonates with your audience. As you have now chosen a niche, make sure each and every single one of your posts relate to your niche. By doing so your audience will anticipate each post you write.
Make sure that each post is also edited perfectly. This means making sure that there are no spelling errors or problems with the improper use of grammar. However I understand that we all are human and have strengths and weaknesses, and some of our weaknesses may be writing. To combat this I would use a real-time editing software such as Grammarly to help.
5) Share your content!
Whenever you have completed a post, be sure to share your content with your various social media platforms. This ensures that all your followers and friends are able to view your content as soon as it is published. Make sure to include a featured picture as well as a personalised message as it’ll give the potential reader an insight into what the post will be about.
There are various widgets and plugins that make it more than easy to share your content on your blog as well as display your various social media accounts on your blog too, allowing readers to view your other content as well.
6) Communicate with other bloggers!
This is incredibly important and is a definite way to help your blog grow an audience as well as make potential new friends in the blogging scene. If on WordPress enter the “Reader” to view other bloggers content. If you like other peoples content, leave a like and a thoughtful comment. By doing so it shows the blogger that you like their comment and who knows, it may even land you a new follower?
In my experience bloggers on the most part are incredibly nice and are almost always willing to communicate and share ideas. Guest posts are another way to share your content and make new friends as well. I have done guest posting and the individuals I have met are inspiring and good-hearted. Never be afraid to put yourself out there and share your thoughts.
By following these tips, you should be on the way to successfully starting a blog that is unique and provides great quality content. Remember, results will not come instantly but through using these tips and the continuation of writing, you shall be growing an audience in no time.