From seeing the rise of Maryland artist Lil Xelly over the past few months to his domination of the underground, I am both inspired as well as acknowledging of Xelly’s determination to his craft.
Alongside his friend, BBY Goyard also known as Lil Shannon, both are dominating in their own lanes. We have previously covered both artists on the blog.
In this analysis, I will not comment on the technicalities of Xelly’s music and other artists/producers as I am not qualified to speak on such matters. I will purely speak about his marketing and exposure techniques.
To get an understanding of how Xelly has come to succeed at the rate he now is, we need to look at where his music comes from- his SoundCloud.
As you can see in the above image, as well as by checking out his SoundCloud for yourself, Xelly uploads music on a very regular basis. The artist publishes music more than most other individuals in the game.
By having a fast upload rate for his music, and a quality that does not suffer, he can keep both his fans and new listeners interested consistently.
Through analysing his work ethic, it becomes obvious that if you wish to pick up the traction in which Xelly currently is, you must work on continuously publishing new music that is pleasing to new and old fans.
However, the debate can arise of “quantity vs quality” and although Xelly’s music does not suffer, not every artist is able to release music continuously and that is okay.
If you are unable to release new music religiously due to out of control commitments (etc work and other) make sure that each hit you release is your best effort.
If you find that you need breaks between each upload of new music to maintain both creativity and dedication to the craft, that is okay. Every artist is different.
Perhaps use the time that you are not creating new music to further your marketing and connections.
Another tip I’ve found that Xelly incorporates is that of keeping your fans “in the loop”.
Xelly is very active on social media and is always engaging with the community. Whenever something is going to occur, Xelly ensures that his fans know. This creates trust between both artist and audience.
From this action, you can see how utilising social media in different ways and engaging with your audience more often can positively impact your branding.
Xelly also does something that very few other artists do, and it relates back to the previous point.
If you have been on Twitter recently, and follow Xelly, or even if you don’t but are a member of the scene, you will have noticed something.
Xelly’s name is always on your timeline.
This is a very smart tactic because it means as a Twitter user you will become more engaged with Xelly’s career as it will become a familiar sight seeing Xelly’s name consistently.
However, as an artist, it is smart also as by ensuring that his name is constantly on your timeline, it increases the chance that new individuals will follow him and engage with his posts- furthering his reach to new audiences each time someone new engages to a tweet.
You may ask, how does Xelly do this?
Well, I have a few theories:
- Xelly goes through his notifications and shares and likes anything that he is mentioned in.
- Xelly searches his name up in the search bar and responds to any engagement.
- Another theory is that Xelly uses a tool such as TweetDeck to keep up to date.
Xelly may also use multiple of these methods or none that I have listed.
If you are considering increasing your engagement, I recommend using TweetDeck as it simplifies the whole process and maximises engagement to your audience.
Another action in which Xelly does is the sharing of his fans reactions towards his music on his social media, particularly on his Instagram story.
Xelly either screen records on his phone while watching his fans videos, captures the photo sent to him or directly uploads both photos and videos to his story.
By uploading the fans reaction content, it creates a bond with his audience and allows further exposure both for himself and his fans.
Doing this is a smart marketing technique as well as a genuine and nice action to connect with his fanbase.
Out of this analysis, you can take out a few points in which can help you further your own exposure as an artist:
- Upload as much quality music as you can without sacrificing your music integrity. If you need a break due to “music block” or lack of inspiration, that is fine.
- Communicate with your audience regularly on all social media platforms. Keep them in “the loop”.
- Share content that relates to yourself by either searching yourself up or using a utility such as TweetDeck.
- Share your fans reactions to your music, particularly on “story” services.
Lil Xelly is definitely an artist to blow up real soon. With his work ethic, quality and dedication to succeed, he is an artist to watch thoroughly.
Xelly’s new tape also released today, which I will link below. Give it a listen and send your reactions to Xelly on his Instagram through DM.
Which song of Xelly’s is your favorite? Let me know in the comments below!
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