Lil Xelly- An Analysis of the Rising Artist

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Maryland artist Lil Xelly has found one of his strengths- the ability to outperform most other artists through his consistent production of music. 

To get an understanding of how Xelly has come to succeed at the rate he now is, we need to look at where his music comes from- his SoundCloud.

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Lil Xelly’s SoundCloud. A vast collection of his music and experiences. Photo by Kyle Hughes.

As you can see in the above image, as well as by checking out his SoundCloud for yourself, Xelly uploads music on a very regular basis. The artist publishes music more than most other individuals in the music game.

By having a fast upload rate for his music, and a quality that does not suffer, he can keep both his fans and new listeners interested consistently.

Through analysing his work ethic, it becomes obvious that if you wish to pick up the traction in which Xelly currently is, you must work on continuously publishing new music that is enticing to new audiences, and pleasing to old fans.

However, the debate can arise of “quantity vs quality” and although Xelly’s music does not suffer, not every artist is able to release music continuously – and that is okay.

If you are unable to release new music religiously due to out of control commitments (etc work and other) make sure that each hit you release is your best effort.

If you find that you need breaks between each upload of new music to maintain both creativity and dedication to the craft – take a break. Every artist is different.

Perhaps use the time that you are not creating new music to further your marketing and connections.

Both require commitment to perfecting, and enable musicians to grow at a faster rate – plus retain audiences for longer.

Another tip I’ve found that Xelly incorporates is that of keeping your fans “in the loop”.

Xelly is very active on social media and is always engaging with the community. Whenever something is going to occur, Xelly ensures that his fans know. This creates trust between both artist and audience. 

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Xelly keeps his audience notified 24/7. “This creates trust between both artist and audience. ” Photo by Kyle Hughes.

From this action, you can see how utilising social media in different ways and engaging with your audience more often can positively impact your branding.

Xelly also does something that very few other artists do, and it relates back to the previous point.

If you have been on Twitter recently, and follow Xelly, or even if you don’t but are a member of the scene, you will have noticed something.

Xelly’s name is always on your timeline.

This is a very smart tactic because it means as a Twitter user you will become more engaged with Xelly’s career as it will become a familiar sight seeing Xelly’s name consistently.

However, as an artist, it is smart also as by ensuring that his name is constantly on your timeline, it increases the chance that new individuals will follow him and engage with his posts- furthering his reach to new audiences each time someone new engages to a tweet.

You may ask, how does Xelly do this?

Well, I have a few theories:

  1. Xelly goes through his notifications and shares and likes anything that he is mentioned in.
  2. Xelly searches his name up in the search bar and responds to any engagement.
  3. Another theory is that Xelly uses a tool such as TweetDeck to keep up to date.

Xelly may also use multiple of these methods or none that I have listed.

If you are considering increasing your engagement, I recommend using TweetDeck as it simplifies the whole process and maximises engagement to your audience.

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How TweetDeck works. I searched up my Twitter handle as an example. Photo by Kyle Hughes.

Another action in which Xelly does is the sharing of his fans reactions towards his music on his social media, particularly on his Instagram story.

Xelly either screen records on his phone while watching his fans videos, captures the photo sent to him or directly uploads both photos and videos to his story.

By uploading the fans reaction content, it creates a bond with his audience and allows further exposure both for himself and his fans.

Doing this is a smart marketing technique as well as a genuine and nice action to connect with his fan base.

Out of this analysis, you can take out a few points in which can help you further your own exposure as an artist:

  1. Upload as much quality music as you can without sacrificing your music integrity. If you need a break due to “music block” or lack of inspiration, that is fine.
  2. Communicate with your audience regularly on all social media platforms. Keep them in “the loop”.
  3. Share content that relates to yourself by either searching yourself up or using a utility such as TweetDeck.
  4. Share your fans reactions to your music, particularly on “story” services.

Lil Xelly is definitely an artist to blow up real soon. With his work ethic, quality and dedication to succeed, he is an artist to watch thoroughly.

Which song of Xelly’s is your favorite? Let me know in the comments below!

To read more stories and interviews about personalities, click here.

Cain- The Creator Of An Empire

Personalities

Disclaimer: Reader discretion is advised due to explicit content.

Artist Ace Mccain, who goes by Cain, from Houston, Texas, isn’t just an artist pushing for his dreams. Cain is pushing the Underground music scene with his dream for all to “eat and succeed”.

Ever since Cain was young he has enjoyed music and the culture surrounding it. “I was gonna be with it [music] one way or another. ”

Cain is a fan of his home city of Houston, Texas, and believes the city is a part of him and helped him become the individual and artist he is today.

“I am for the city. I’m all about my town. I’m nothing without it, it made me what I am today”, Cain says.

However, Cain’s life wasn’t always what it is now. Cain struggled in the beginning, and came from the “slums”.

“My background is the bottom, the slums, the trap. I really came from nothing. [People] said I’ll never be s***, now I’m the s***- big difference,” Cain says.

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Artist Ace Mccain, also known as “Cain”. Source: Ace Mccain.

The name Cain was based on the character “Caine” from the “Menace to Society” movie in which Cain says he related to as both individuals shared similar experiences and attributes.

“My culture just gave me the name [Cain] and adapted the name to me and my surroundings, it just stuck,” Cain says.

Cain’s music is a part of a genre in which he has dubbed “trillsoul.”

“All I do is vent my life over soulful things to give you a blessing. I’m all about soulful things. I grew up around a lot heaven and hell so I gotta preach the good and bad situations to let everybody know I made it through it all- so can you,” Mccain says.

Making music isn’t all Cain does, however. Cain is pushing the underground culture forward with his impressive approach to work ethic and business tactics.

Cain is involved in many underground platforms, including ones created by himself.

“I’m the creator of “CW,” also known as Cainsworld. This is my label and music brand,” Cain says.

Cainsworld is dedicated to “Live To Make Brands & Artists Dreams Come True.”

“I am also the inventor of “3rd,” my clothing brand that was just made in 2018. I am also the life breather into “ 7 “ and the “Se7ven Brand” platform for creatives and artists.”

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ScumBag Magazine “Rather die on my feet than live on my knees”. Credit: Ace Mccain.

Cain is also involved in ScumBag Magazine as a talent scout, dedicated to scouting talent in the underground and helping individuals get their voice heard.

Mccain is also partnered with Dxxdrich apparel.

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DxxdRich Apparel. Credit: Ace Mccain

Regarding Cains musical background, Cain took it [music] serious after a talent show at Gwinnet High School, northside Atlanta, in which he competed in.

Cain says that in that talent show he competed against individuals like Chef Trez.

Making songs wasn’t Cain’s passion at the beginning, as the artist preferred to freestyle. After he lost the freestyle, Cain said “f*** rap, it’s not for me” but a year or two later his mindset changed.

Cain met artists “Jon Banks” and “LB Cyphers” who now goes by the name “Larry Kush” who helped the artist get back into the rap game.

Following this, Cain was approached for a label meeting in which he had his first deal at as a young teenager in junior high. This independent record label had ties with Sony Music and Empire Distribution 

“I was just living a dream. Kicking in doors by day, at night heading to the study after school. I was living a double life and a fast one at that. I almost died too many times but there’s a reason I’m here,” Cain says.

Cain says his greatest achievement is building a great and loyal (organic) fanbase. No matter the numbers, Cain is thankful for “everyone”.

“”Honestly, this is my life. This all I ever dreamed of,” says Cain.

Cain believes that the sleepless and foodless nights he has experienced to ensure his vision stays strong and prospers is worth it.

“I am music. This is me,” Cain says.

If you are curious what else Cain likes besides music and continuing his dream, you are in luck.

“I enjoy good anime, dope strains of cannibus and opening my 3rd Eye to more knowledge. People don’t know the truth [about everything], they’re blind,” says Cain

Cains final message to all readers and his followers is to invest in yourself and your craft.

If you need any advice or help, Cain says that he can help you find the right path.

“Always do your research. This game is dirty. It’s 80 percent business, 10% fashion and the other 10% is music unfortunately in today’s game but make sure you know your business and brand,” says Mccain.

“I appreciate all my sponsers and brands that have been involved in my movements. I also appreciate the brands that see the vision and allow me to bring it to life the best way I can, everyday. Open Your 3rd Eye.”

To follow Cain and his impressive empire, be sure to check out his social media accounts linked below.

Twitter:

Spotify:

Instagram:

To see more interviews with artists, producers, models and more, click here.

Vick Lejet – The Creator of a New Sound

Personalities
Vick Lejet, an artist from Sydney, Australia, whose voice and composure motivates those who listen with its positivity and happy aura, speaks about his origins, and his music while delving into what makes him stand out from the crowd and why he is the next artist to gather lots of traction.
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Vick Lejet in Hollywood with producer “Thrillboy”

Vick states that the name came to form because “Vick being my first name and I used to always say let’s jet so I thought of how people said leggo so instead I decided to come up with the word ‘lejet’.
Vick also states that on his road to becoming where he is, he suffered a lot, however, he benefitted in the end from all the tribulations in which occurred. “In person, I’m always laughing and making jokes but I have been through a lot which is why I want to use my experiences to give hope to those who need it.”
“Being of mixed race in Sydney has been tough for me. Being bullied throughout the entirety of my adolescent years because of that and it was because I was so different to others; especially personality wise. I also lost my grandmother in 2014 which was the hardest thing to accept and I promised her that I will do big things with my music.”

Vick however persevered and came out positively after what he suffered.

“Despite everything I’ve been through, I didn’t come out bitter, but instead, I came out stronger. I use all that negative energy and channel it into my music which is the complete opposite of all that. As you can tell, most of my music is happy, which is how I want people to feel.”

Vick also speaks more about his past and how it shaped him. “I’ve had a lot of poor decision making in the past but it has definitely taught me to be more cautious with how I invest my time. It has made me become more clear of what I want and don’t want in life.”

Vick says that readers can look forward to his new EP coming out this year titled “223” with Thrillboy. Vick also is planning to network with more artists, create more projects and possibly do “some shows and make videos.”

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Vick’s new EP “223” with producer “Thrillboy.” Artwork by “Nipz.”

 To read the interview with producer “Thrillboy” click here.
 “I would definitely say that I don’t fit the stereotype within the genre of music I’m doing but, I would define myself as someone who is full of hope and always wanting to be a positive role model to uplift those going through a lot,” Vick states when asked how he would both classify himself as a person and as an artist.
 
“The production with Thrillboy has helped bring out the best in me. The tone of my voice and delivery compliments it well which is why I believe what we have achieved is a bit different. I also sing/rap about things I know about and have experienced.”
 Vick believes that his greatest achievement as an artist has been finding his own sound. “It took me years and it wasn’t until I made ‘Lay Down’ that I finally knew that I was onto something. I would also say creating quality songs such as ‘Up’ and ‘Ocean’ which helped my foundation a lot.”
In the future, Vick would like to move from Australia. “I feel like I don’t belong and in regards to music, there really isn’t any areas of opportunity for me here so I feel as if I’m wasting my time. I would like to discover Europe and Canada and see what would suit me most. This year for me is all about growth and travelling.”
Vick would also like to work with these artists and producers in the future:
Zaytoven, Nav, Ramriddlz, Drake, Madeintyo, Oj Da Juiceman, Plies, 50 Cent and many more.
To follow Vick Lejet’s career, be sure to check out his social media accounts and follow him: