These are all my up-to-date electronic press kits commissioned by clients. If you’d like an EPK commissioned for yourself, please email me at firstname.lastname@example.org or message me on Twitter @writerbard
Many people believe they’ll become an overnight success when they first start YouTube — I know I did.
Small YouTubers think they’ll become like their favourite creators, almost immediately: famous, pulling in hundreds of thousands of views per video and being sponsored for thousands of dollars.
It’s hard not to feel like that. This is the lifestyle that is promoted to us every single time we open up the YouTube app — from creators like David Dobrik, to brands like Faze Clan, we only the see end result and not the hard work — and many years — that goes into these platforms.
I still have that dream — no, not of being famous, but rather, having a dedicated fan base that appreciates each of my videos, and being able to live off my social media career.
However, it is almost impossible to make it big in 2020 without luck, strategy, persistence — and oh, did I mention luck?
So I decided to sit down, and plan out a good video that could very well go viral if targeted correctly.
While she holds only four songs in her discography, it’s the quality of Jaguar Jonze‘s small discography that gives her a larger reach than most. With the release of the music video for her new track ‘Rabbit Hole,’ Jonze continues to impress.
The music video is simple but effective, with Jaguar Jonze being the centre of the action. The fast tempo and quick camera angles, however, contrast the set design, creating a multi-layered video that keeps viewers invested the whole way.
“’Rabbit Hole’ is about exploring the intricacies of the defence mechanisms we unknowingly construct in our minds as we go through life’s inevitable adversities,” says Jonze. “It’s about the complicated relationship we have with trauma and the way we react in the face of it.”
The track is from her 2020 debut EP, and with its crisp imagery, catchy chorus, and artistic layering, ‘Rabbit Hole’ is a loud statement by Jonze that she is only getting started.
To read the full article, please head here.