The music industry is rapidly changing, with various styles coming in and out of popularity at all times. However, in this article, we shall be speaking in particular about what I have noted in the Underground hip-hop scene, via social media and direct inspection, and my thoughts on the topic. As an outsider of the industry, I perhaps can give some insight on why various techniques work and why others can falter. This is by no means insinuating that I am knowledgeable about the industry for I am far from stating that and/or believing such a stance. I am merely observing and detailing my thoughts.
Social media, is it really social?
According to “Social Media Statistics Australia” in August of 2017, 17 million users are active on Facebook in Australia, there are 5 million active Instagram users as well as 4 million active daily Snapchat users to name but just a few.